Creative Production
AT&T Creative Producer
AT&T Creative Producer
AT&T Creative Producer
Developed a full campaign strategy for AT&T, covering everything from big-picture concept to executions to presentation, including a video spot taken from storyboard to final edit, as part of NSAC’s client work.
Year :
2024
Industry :
Advertising
Client :
AT&T
Project Duration :
16 weeks
Problem
AT&T has led telecommunications for over a century, but reaching Gen Z is still their biggest hurdle. That’s why they turned to NSAC. Our research revealed Gen Z’s own biggest hurdle — their complicated relationship with their phones — and we built our strategy around it.
LOGO
DIE CUT
MOCKUP
MOCKUP
MODEL
Solution
Our campaign strategy is: AT&T helps you find your balance between the on and offline. This campaign shifts away from the negative conversations surrounding Gen-Z’s digital habits, offering a positive, solution-oriented approach. This campaign will position AT&T beyond their role as a provider of reliable telecommunication services, becoming a brand that will appeal to Gen Z.
Plansbook
VIDEO SPOT
Media Team: Helene Simmons, Katie Dalton, Kara Yoo
5 Executions
Presentation & Awards
Presentation Animation - Kyle Park
HElene Simmons - Best presenter Award
Our team - Second place winner
NSAC Team
President Caden Jones
Research Director Kyle Park
Strategy Director Jacob Fong
Creative Director Greta Prepejchal
Media Director Trevor Benos
Art Director William Hohe
Plansbook Kyle Park, Caroline Burns, Daniella Braun, Martina Lepiki, Jacob Fong, Olivia Fernandez-Geddes
Creative Team Helene Simmons, Jenn Lee, Madeline Kruse, Jacklynn Cartwright, Brigid Kissane, Kara Yoo, Bella Brown, Katie Dalton, Amy Choi
LOGO
DIE CUT
MOCKUP
MODEL
More Projects
Creative Production
AT&T Creative Producer
AT&T Creative Producer
AT&T Creative Producer
Developed a full campaign strategy for AT&T, covering everything from big-picture concept to executions to presentation, including a video spot taken from storyboard to final edit, as part of NSAC’s client work.
Year :
2024
Industry :
Advertising
Client :
AT&T
Project Duration :
16 weeks
Problem
AT&T has led telecommunications for over a century, but reaching Gen Z is still their biggest hurdle. That’s why they turned to NSAC. Our research revealed Gen Z’s own biggest hurdle — their complicated relationship with their phones — and we built our strategy around it.
LOGO
DIE CUT
MOCKUP
MOCKUP
MODEL
Solution
Our campaign strategy is: AT&T helps you find your balance between the on and offline. This campaign shifts away from the negative conversations surrounding Gen-Z’s digital habits, offering a positive, solution-oriented approach. This campaign will position AT&T beyond their role as a provider of reliable telecommunication services, becoming a brand that will appeal to Gen Z.
Plansbook
VIDEO SPOT
Media Team: Helene Simmons, Katie Dalton, Kara Yoo
5 Executions
Presentation & Awards
Presentation Animation - Kyle Park
HElene Simmons - Best presenter Award
Our team - Second place winner
NSAC Team
President Caden Jones
Research Director Kyle Park
Strategy Director Jacob Fong
Creative Director Greta Prepejchal
Media Director Trevor Benos
Art Director William Hohe
Plansbook Kyle Park, Caroline Burns, Daniella Braun, Martina Lepiki, Jacob Fong, Olivia Fernandez-Geddes
Creative Team Helene Simmons, Jenn Lee, Madeline Kruse, Jacklynn Cartwright, Brigid Kissane, Kara Yoo, Bella Brown, Katie Dalton, Amy Choi
LOGO
DIE CUT
MOCKUP
MODEL
More Projects
Creative Production
AT&T Creative Producer
AT&T Creative Producer
AT&T Creative Producer
Developed a full campaign strategy for AT&T, covering everything from big-picture concept to executions to presentation, including a video spot taken from storyboard to final edit, as part of NSAC’s client work.
Year :
2024
Industry :
Advertising
Client :
AT&T
Project Duration :
16 weeks
Problem
AT&T has led telecommunications for over a century, but reaching Gen Z is still their biggest hurdle. That’s why they turned to NSAC. Our research revealed Gen Z’s own biggest hurdle — their complicated relationship with their phones — and we built our strategy around it.
LOGO
DIE CUT
MOCKUP
MOCKUP
MODEL
Solution
Our campaign strategy is: AT&T helps you find your balance between the on and offline. This campaign shifts away from the negative conversations surrounding Gen-Z’s digital habits, offering a positive, solution-oriented approach. This campaign will position AT&T beyond their role as a provider of reliable telecommunication services, becoming a brand that will appeal to Gen Z.
Plansbook
VIDEO SPOT
Media Team: Helene Simmons, Katie Dalton, Kara Yoo
5 Executions
Presentation & Awards
Presentation Animation - Kyle Park
HElene Simmons - Best presenter Award
Our team - Second place winner
NSAC Team
President Caden Jones
Research Director Kyle Park
Strategy Director Jacob Fong
Creative Director Greta Prepejchal
Media Director Trevor Benos
Art Director William Hohe
Plansbook Kyle Park, Caroline Burns, Daniella Braun, Martina Lepiki, Jacob Fong, Olivia Fernandez-Geddes
Creative Team Helene Simmons, Jenn Lee, Madeline Kruse, Jacklynn Cartwright, Brigid Kissane, Kara Yoo, Bella Brown, Katie Dalton, Amy Choi
LOGO
DIE CUT
MOCKUP
MODEL